So what exactly is a copywriter?
A purveyor of almost any form of promotional activity involving words!
Your company (or organisation) has a long-term strategy, or early aims.
My role is to:
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Identify your key message
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Promote your strongest assets – or best case
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Address any particular challenges
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Understand your clients/readers
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Build a persuasive bridge to their requirements
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Generate an actual response
Whatever the stage of your marketing strategy – I have the writing skills to help secure your goals.
As an aspect of Marketing, skilled Copywriting boosts Sales.
Either as a ‘soft sell’ process — like Email campaigns, Case Studies and Lead Magnet booklets.
Or Direct Response formats.
Such as Landing Page conversions. Sales Letters and Subscription renewals.
At every stage of the Marketing Funnel; Copywriting formulas bring impact to Advertising goals.
And make the difference with Sales, Donations, and an eager Response in motivational scenarios.
So tell me about your targets: and let’s transform them into results!