So what exactly is a copywriter?
A purveyor of almost any form of promotional activity involving words!
Your company (or organisation) has a long-term strategy, or early aims.
My role is to:
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Identify your key message
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Promote your strongest assets – or best case
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Address any particular challenges
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Understand your clients/readers
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Build a persuasive bridge to their beliefs
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Generate an actual response
Whatever the stage of your marketing strategy – I have the writing skills to help secure your goals.
As an aspect of marketing, skillful copywriting aims strictly for Sales.
However, Public Relations is another decisive dynamic.
And that may involve a timely press-release or an advertorial, case studies, blog posts, speaker biographies – or even draft speeches.
Tell me about your targets: and let’s transform them into results!