“Our company was founded in…

“We attained 6 Industry Awards between…

“While delivering outstanding service solutions – ”

And they’re off.

Elsewhere.

Of course they are — for their next 8-second scan. Of a competitor website 2 clicks away.

Now here’s the thing. Your website content may be word-perfect.

But words need to anticipate, cultivate and satisfy reasons for reading about your business in the first place.

Let’s suppose a visitor to your site has been online for the past hour.

Or they’ve just put down a recipe book. One that really has them looking forward to a tasty dish . . .

Whatever sense of passion invokes their interests should be present in your story.

And that’s where skilled copy is a massive Return on Investment.

Prospective clients and customers stick around to read it.

And respond…